Personal Transformation × Enterprise Evolution × Global Future
Academic growth: starting from a vocational degree, he built his career from scratch, later earning a bachelor's degree from Southwest University of Science and Technology and pursuing further studies at top institutions including Zhejiang University and Peking University.
Key roles: Dean of the 1688 Suzhou Business School, Vice President of the Changshu Rack Association, and Alibaba-certified lecturer.
2025 Forbes China Disruptive Founder of the New Era · 1688 Top-10 Business Leaders Award
From a determined vocational student to an industry leader, every step is a testament to self-transcendence. From a top player to an ecosystem enabler, he is redefining the possibilities of Chinese manufacturing through action.
Recognized by a national business authority media
Top-tier merchant honor certification on the platform
1688 officially certified lecturer
Platform ecosystem enabler
Recognized in the racking industry
From starting online in 2010 to opening a new chapter in 2025 — fifteen years of journey witness a dream-chaser become a light-bearer.
Perceiving the e-commerce opportunity, Shanghai Xingye Rack Co., Ltd. was founded to launch online business. With excellent quality, the company won the Shanghai World Expo order and gained a strong market start.
Targeted marketing paid off: through premium display slots the company captured 60% of orders in the Keqiao market, establishing regional leadership.
To strengthen supply-chain control, a factory was built in Shanghai, moving to an integrated model covering production, processing, sales and installation.
Shanghai Meiyoumei Rack Co., Ltd. was established; the same year Xingye Racks won the industry's first “Reliable Merchant” certification.
Participating in the Disney supermarket-racking project marked a full-scale rollout of the market strategy, with quality gaining international recognition.
After a strategic upgrade the company joined Alibaba International, starting parallel development on domestic and international tracks.
Suzhou Chuangmeijia Metal Products Manufacturing Co., Ltd. was established, relocating production to Suzhou and expanding capacity to 28,800 m².
Both domestic and international sites joined the SKA core program; the sales-team system showed early results and began a scaled market strategy.
Xingye and Chuangmeijia undertook SKA simultaneously, achieving counter-trend growth through pandemic challenges with strong risk resistance.
Xingye Racks upgraded to a Super Factory, widening its product strategy from standard stock to a “stock + customization” model.
Acquiring quality factories to expand production, strengthen the supply chain and build momentum for the next stage of growth.
The company moved to a new site, drawing close attention from local government, with the investment bureau visiting in person.
A multi-platform operation strategy coordinating online and offline efforts delivered doubled growth in performance.
Relocating to a 2,000 m² modern site, proposing a “Big Health” strategy and acquiring a well-known factory with more than 30 years of history.
Group HQ · Overall Management · Strategic Decisions
Brand Operation · Sales Center
Manufacturing · Quality Control
28,800 m² Smart Manufacturing Base
International Trade · Global Business
Multi-dimensional innovation and systematic breakthroughs — a comprehensive transformation from products to services.
Powered by three engines: 1688 + New Media + AI. The industry's first dual “Reliable Merchant” + “Super Factory” certification, dual SKA core merchant domestically and internationally, with the 2025 million-star + double-million program. The founder serves as Dean of the 1688 Suzhou Business School, moving from a top player to an ecosystem enabler.
Three-level evolution: Standard → Light Custom → Deep Custom. The base layer scales production for rapid volume; light customization serves the individual needs of SMB customers; deep customization immerses deeply in customer scenarios with dedicated space planning and solutions.
A three-stage rocket: Performance + Bonus → Annual Bonus → Profit Sharing. Activating individual execution, an annual bonus pool forms a shared community, and core-team profit-sharing and partnership mechanisms let the dedicated become owners. Core-team turnover is extremely low.
Fully automated smart equipment replaces traditional human + machine. Production efficiency up 50%+, yield rate 99%+, lead time cut 30%, manufacturing cost down 25%. Robotic arms work with precision and data dashboards enable end-to-end traceability.
“Black-Lake Work Order” full-chain collaboration. Order–production–shipping–settlement fully digitalized online with real-time, transparent, traceable data; response time cut from days to minutes, enabling data-driven decisions.
SOP monitoring + annual agreements + one-stop procurement. Dedicated dashboards with real-time visibility, one-click whole-store solutions, and annual agreements locking long-term cooperation — turning service from a “cost center” into a “competitive moat”.
AI scheduling systems intelligently optimize based on orders and capacity; predictive maintenance monitors equipment status in real time; digital-twin applications reduce trial-and-error cost. Building an industry demonstration smart factory for green and sustainable development.
Leveraging the success of the international site to expand cross-border e-commerce, planning overseas warehouses, showrooms and factories. Adapting to international standards and regional customization so Chinese smart racking serves global brands.
A multilingual, multi-timezone response system with 7×24 global coverage. A dual model of centralized procurement + localized service, upgrading from rack manufacturer to global solution provider.
